ANYTHING NOT BUILT ON TRUST AND TRUTH WILL NOT LAST
Anything not built on trust and truth will not last My first job out of college was a marketing manager for five small businesses. Here, I apprenticed under an entrepreneur. He built a multimillion-dollar fashion brand from scratch. He constantly repeated the phrase, “Anything not built on trust and truth will not last.” I can […]
THE PURPOSE OF A LOGO
(Not what you think it is) We were working with a cannabis startup. They used a cookie cutter logo to start the company up. When the logo is templated with no finesse, it makes our job a bit more difficult because we have to center everything from the website, marketing collateral, posts, etc around the […]
THE IMPOSSIBLE PROJECT
This is one of the most proven strategies our team at RUMI used to master our service, which in turn accelerated our business growth. Giving you and your colleagues an impossible project. There is a quote by William Blake A fool who persists in his folly will soon become wise. The impossible project helps your […]
YOUR BUSINESS, YOUR REALITY. SHOW YOUR GENIUS.
If money was no object, what would you do? This is the most important decision to make in your business you are creating. In your business, you are creating a world. In this world, how do you want it to run? How do you see yourself in it? Do you enjoy more of having things […]
CHAOS TO ORDER
When a business starts the goal is to be a fool, to try every possible whim, keeping an open mind, making mistakes and learning as much as possible. This is the Chaos phase of your business. Here the main goal is to chisel away at the stone, learning what not to do, so the face […]
WHAT THE HELL IS BRAND STRATEGY?
Brand Strategy is the tree where all the other trees stem from in the forest of your business. It is by far the most crucial thing a business needs to grow successfully. To put it plainly, brand strategy is the purpose of your business, it is what your company stands for, it is the gut […]
DO NOTHING APPROACH TO MANAGEMENT
An old, outdated management system is thinking that you alone are or will be responsible for the growth and success of your business. In Biology 101, an organism is not separate from it’s environment. To explain further, the lead singer of a famous rock star band, cannot make it’s music without the band. A figure […]
THE DEATH OF THE ENTREPRENEUR
(Stages of entrepreneurship) Self awareness is one of the most important tools as an entrepreneur. Simply knowing yourself, drastically improves the immediate results for your business. When we start a business it is common to have what is called the “imposter Syndrome.” This is where we don’t believe that we are good enough. At this […]
